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Posted in: ApplicationsLast update: 27/12/19
Competitions are a great way to attract new followers and increase engagement with your brand online. And betting pools add a whole new level of excitement! Read on for ideas, inspiration, and tips to set up a betting pool in minutes.
Betting pools are a fun way to share news and follow events with your online community. You can use the buzz around sports tournaments, award ceremonies and more to increase your online presence. And in return for prizes, you can get more customer loyalty, more social media engagement, and even more customer data. In this post, we’ve collected some creative ideas for your sweepstakes, betting pools, or prize draws. Take a look, and then try it for yourself!
Betting pool for movie awards
There’s always a lot of chatter on social media before big movie releases or award ceremonies. Think of the excitement that leads up to the Oscars, Teen Choice Awards, Emmys and other competitions. You can use these events to connect with your customers and offer relevant promotions. Let your imagination run wild! Ask your followers to pick award winners, guess what will happen in a new movie, or predict the fate of different characters.
In the example below, the brand created a betting pool using the Predictions quiz when the 2018 Emmys nominations were released. They created a Promotion Group, with one promotion for each award category. The participant who guesses all the winners correctly would win the final prize. And in the meantime, the brand gets to share thoughts, chats and even real-time reactions to the awards with their followers.
This type of betting pool is also a great choice because it can be adapted for nearly any brand. We’ve put together a list of seven star suggestions to run an Emmys-related contest, whatever your business.
Cheer on your sports team with a betting pool to target a wider audience
Do your followers love football? Is there a national sport in your country that everyone turns out to watch? The World Cup only comes once every four years, but the Premier League and the Champions League are already underway! Maybe you offer products linked to sportswear, nutrition or equipment. Even if your brand doesn’t seem all that sporty, remember that everybody loves the Olympics!
Running a sports betting pool is a fantastic way to engage with a wide cross-section of your customers, share the thrill of the contest, and use the excitement to boost your own brand. There’s nothing like sports to bring everyone together.
And there are a million different ways to run a sports sweepstakes or lottery. In the example below, Niederegger asked their Twitter followers to guess the score of England’s first World Cup 2018 game. The winner won a big box of sweets.
You’ll notice that in this case, the brand chose a prize that reflected their product, more than the contest. They could rely on the popularity of the World Cup to support their promotion anyway. You can decide whether to prioritize the event or your product in a promotion – but of course, the ideal is always to combine the two.
In the example below, the brand achieved a perfect balance between relating to the event and highlighting their product. Followers had to predict the winner of the Tour de France, using hashtags chosen by the brand. The hashtags helped make the competition go viral on Facebook. Then, there was a prize draw between followers who guessed correctly, with one lucky winner receiving a mountain bike.
Share a TV series betting pool to increase engagement
In the sections above, we’ve discussed running promotions for big, annual events or one-off movie releases. But what about setting up a regular betting pool? You can build a relationship with your followers over time, and highlight a range of products and services from your brand.
In the example below, a fashion brand decided to run a “fantasy fashion” betting pool to accompany each new episode of Real Housewives of New York. So their followers had a chance to chat, gossip and share their thoughts in a weekly virtual viewing party! And in return, the brand raised their social media profile and featured a different product as each week’s prize.
For a regular betting pool like this, it’s important to choose products and services from your brand. Make sure that you’re getting a lot of value in return for your promotions. Check out this infographic on why choosing the right prize is so important.
Get industry insider tips
Here’s an unusual option – a chance to share your expertise with followers, and learn from them in return. In the example below, an investment news service asked their readers to predict market movements. The participant with the most correct answers was chosen as their “Smart Investor” of the day. This was a great strategy to make the brand’s followers feel valued as part of a community of experts.
Quizzes like this are a great way to learn more about your followers and inform them about your brand. Remember to offer a prize that’s closely related to your brand, product, or topic of the Predictions quiz.
Finally, here’s one more quirky example that we love. This could be a great choice if your brand is linked to technology, business or education… but we’re sure the possibilities are endless! Ask your followers to predict their own future, or share how they imagine the world will look years from now.
In the example below, the brand wanted to encourage its customers’ “vision and strategic thinking”. They asked for predictions for the year 2040. Of course, it’s difficult to fill in the answers for a betting pool when we’re still years away. But the brand was able to award coupons and small prizes in exchange for their followers’ interest and engagement.
Organize a betting pool for your marketing campaign
Wizard of oz free credit. You can create your Easypromos account and set up a betting pool for free. You don’t have to pay until your contest is activated! And you’ll always have access to our tutorials and Online Chat, to help make your betting pool promotion a viral success.
Corinna KeefeContent marketer at Easypromos
Betting Pool Grid
Publication date: 2013-03-04
Betting Pool App Download
A betting pool, sports lottery, sweep, or office pool if done at work, is a form of gambling, specifically a variant of parimutuel betting influenced by lotteries, where gamblers pay a fixed price into a pool (from which taxes and a house 'take' or 'vig' are removed), and then make a selection on an outcome, usually related to sport. In an informal game, the vig is usually quite small or non-existent. The pool is evenly divided between those that have made the correct selection. There are no odds involved; each winner's payoff depends simply on the number of gamblers and the number of winners. (True parimutuel betting, which was historically referred to as pool betting, involves both odds calculations and variable wager amounts.)
Betting pools are not connected merely to sports, as there are topics such as deaths and births which people can bet on. Death pools usually involve well-known individuals, such as celebrities and sports figures, which the participants predict will die within a certain period of time, with more points being assigned to individuals who are under the age of 80 years or appear to be in generally good health. On the other hand, birth pools involve individuals picking specific dates in which someone, who can be either a celebrity or friend, gives birth.
Betting Pool Excel
Contestants predict the outcome of sporting events that take place at a later time. The concept was introduced in 1923 by Littlewoods Pools where it was known as Uri[clarification needed] and based on football matches.
Betting Pool App Play
Sports Betting Globally
Today in England, sports lotteries are more commonly referred to as football pools. American sports lotteries often do not require contestants to purchase a lottery ticket or make an initial wager. Hockey pools are common in North America and footy tipping in Australia.
In the United States the most popular type of betting pool is the March Madness pools. Leading up to the NCAA Men's Division I Basketball Championship, contestants will fill out brackets that predict who will win. It is estimated that 58 million Americans participate in the contest every year. Mainstream media outlets such as ESPN, CBS, and Fox Sports host tournaments online where contestants can enter for free. There are also notable sport betting pools across the globe such as Hollywoodbets, American Totalisator, Sport Select and a lot more. Employers have also noticed a change in the behavior of employees during this time. They have seen an increase in the number of sick days used, extended lunch breaks, and even the rescheduling of conference calls to allow for more tournament watching. There are also many handicappers and pundits which offer advice for winning your bracket. Another popular type of betting pool is the college footballbowl game. Millions of people bet on the winners of all 39 bowl games, as of the 2014-15 football season, every year.
- ^'An In-depth Review of Betting'. SB Pal. Retrieved 11 October 2013.
- ^Boudway, Ira. 'The Legal Madness Around NCAA Bracket Pools'. Bloomberg Businessweek. Retrieved 11 October 2013.
- ^'March Madness: Do you call a foul on gambling in the workplace?'. Ceridian. Retrieved 11 October 2013.
- ^Petrecca, Laura (March 15, 2012). 'March Madness in the Office: Work Come in Second'. USA Today. Retrieved 2013-07-21.
- ^Boudway, Ira (March 18, 2013). 'How to Win Your March Madness Pool'. Business Week. Retrieved 2013-07-21.